The Health Advocate Marketing Handbook Trisha Torrey 9780982801406 Books
Download As PDF : The Health Advocate Marketing Handbook Trisha Torrey 9780982801406 Books
(A second, updated edition of this book was published in 2014. Look for The Health Advocate's (Basic) Marketing Handbook for the new edition.)
As a private health or patient advocate, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to be private, professional health advocates, patient advocates, patient navigators, case managers, midwives, doulas, therapists, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and other health-related advocates. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You’ll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You’ll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you’ll also be able to take advantage of several free downloads a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources.
The Health Advocate Marketing Handbook Trisha Torrey 9780982801406 Books
Advocacy is in its infancy. Obamacare and the increasng understanding that patients are in a medical system in which they are utterly alone has increased interest in those who wish to be guides,navigators and advocates.This field becomes a profession of great need and timeliness. What a good time it is then to have this book. There are few course or defined reading material that helps advocates set up their priorities and then their practices. Trisha is a marketer, an advocate, a lecturer and a remarkably skilled writer. I have reviewed her other two books on amazon and this is an amazon purchase review. From the hurdles..legal, cognitive, marketing and personal..Torrey gets you the basics and beyond. Despite her experience, she never talks down to readers. Her style is so acceesible that the lessons learned become almsot intuitive in their common sense approach. Her advice is not just for advocacy but for anyone contemplating a new venture.No job worth having comes with no learning curve. She makes this not only clear but justifies the difficulty and duties attendant upon a health care advocate. After describing the field she in large part has pioneered she goes about suggesting how the ethical and business concerns are not in conflict but work together to maximize the chances of success for clients and the professinals who help them
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Tags : The Health Advocate's Marketing Handbook [Trisha Torrey] on Amazon.com. *FREE* shipping on qualifying offers. (A second, updated edition of this book was published in 2014. Look for The Health Advocate's (Basic) Marketing Handbook for the new edition.)</i> As a private health or patient advocate,Trisha Torrey,The Health Advocate's Marketing Handbook,DiagKNOWsis Media,0982801408,Business & Economics Marketing General,Business Economics Finance,Marketing - General
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The Health Advocate Marketing Handbook Trisha Torrey 9780982801406 Books Reviews
Covers all you need to know to start in private practice as a health advocate and get a good start. It doesn't shunt off financial and business requirements amidst a plethora of hype. This book is just what I needed.
While the information in the book is basic - good for someone with no business experience - it also lays out a concrete path of 'must do' tasks for anyone starting a private healthcare advocate business and keeps you on track.
This book is informational, but not a feet to the ground tool. I missed the return window or this would have gone back.
This handbook along with the workbook took me step by step beginning with a core understanding my own strengths. All of the details that we could easily miss when beginning this venture are covered. No reason to re-invent the wheel. Trisha Torrey has given us directions and a wonderful, strong base to build our business on.
Excellent book and I highly recommend to anyone starting a new business of any kind. Trisha writes with whimsy and fact and once you start you can't put it down. LOTS of wonderful how-to's. She takes you from how to develop your thoughts about your business to the marketing of your business. I can't say enough positives about this book. If you're thinking about getting this...GET IT!
Best practices, building word of mouth, testimonials, social media...these methods are relevant to promoting a practice or a business or book. I found it as helpful when promoting my book as I did when starting my advocacy practice. This is a primer for anyone who wants to get the word out. She writes without the technobabble so often encountered in marketing books where authors feel better when dropping terms, acronyms and argot that provide a better feeling for their egos that their readers'understanding. If you are just getting started and want the first book, and perhaps the only book you need before you step in front of the world, this is it. Whether you have a platform or need to develop one...this is the place.She writes in such a down home style, it becomes a surprise that reader sophistication can grow from an unassuming approach that is not easy to write but very easy to read.
This book reassured me I was on the right track, and gave me answers in areas I was stuck. I have a BS in business management & entrepreneurship with 20 years experience in business ventures. For this reason I debated if this book was needed, however, in the end I am glad I ordered it. My theory - when starting a new venture...seek out as much information as possible from the pioneers.
Advocacy is in its infancy. Obamacare and the increasng understanding that patients are in a medical system in which they are utterly alone has increased interest in those who wish to be guides,navigators and advocates.This field becomes a profession of great need and timeliness. What a good time it is then to have this book. There are few course or defined reading material that helps advocates set up their priorities and then their practices. Trisha is a marketer, an advocate, a lecturer and a remarkably skilled writer. I have reviewed her other two books on and this is an purchase review. From the hurdles..legal, cognitive, marketing and personal..Torrey gets you the basics and beyond. Despite her experience, she never talks down to readers. Her style is so acceesible that the lessons learned become almsot intuitive in their common sense approach. Her advice is not just for advocacy but for anyone contemplating a new venture.
No job worth having comes with no learning curve. She makes this not only clear but justifies the difficulty and duties attendant upon a health care advocate. After describing the field she in large part has pioneered she goes about suggesting how the ethical and business concerns are not in conflict but work together to maximize the chances of success for clients and the professinals who help them
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